Isabelle Duffin
Web Marketing Manager @Renishaw
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WORK HISTORY
Web Marketing Manager @Renishaw
Responsible for the digital marketing activity and reporting in Encoder Product division.• Website content management, development, and optimisation.• Promotional campaigns of the e-commerce platform.• Creation of internal Campaign Content Packs for all product launches.• Training and empowerment of new team members.• Management of 2 Marcomms Executives to support the marketing activity on social media and sales enablement platforms.• Repositioning of all current products, from internal product ‘launch’ documentation to customer facing materials.• Development of the quality and insight of digital marketing analytics, via web analytics tools.
EDUCATION
Coursera
Foundations of User Experience (UX) Design
CIM | The Chartered Institute of Marketing
Marketing
Preston University, Preston, UK
University Advanced Certificate in Spanish
Lycée Etienne Bezout, Nemours, France
A levels (Baccalauréat) - English, French, Spanish, Maths, Philosophy, History, Geography, PE
CIM | The Chartered Institute of Marketing
Digital Copywriting for Websites
Lycee Uruguay, Avon, France
Under-Graduate Degree (B.T.S.), English, French, Spanish, Law, Economy, International Trade
SKILLS
ABOUT ISABELLE DUFFIN
A multilingual Marketer with 10 years’ experience in digital marketing, including website and social media content management, marketing strategy and integrated communication. A collaborative team player with the ability to plan and project manage complex marketing launches, communicating with relevant stakeholders consistently and delivering projects to deadlines.In the electronics and engineering industry for the last 30 years.CIM in Professional Marketing - 2020.
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