Isabelle Borer
Yacht Marketing Strategist @Fraser Yachts
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WORK HISTORY
Yacht Marketing Strategist @Fraser Yachts
Responsible for ensuring that the yachts in the Fraser US sales and charter fleets benefit from the most effective and cohesive marketing strategy for maximum awareness and lead generation. Ensure clients benefit from a level of multi-platform, cross media marketing and communication. • Responsible for creating, delivering, and tracking the marketing strategies for all U.S. sales and charter yacht listings. • Identify the key USPs and benefits of each yacht to create promotional collateral that yields the greatest results. • Target the right profile of potential clients across multiple channels and platforms including: social media, YouTube, websites, newsletters, flyers, direct-to-client and industry sales presentations, database mailings, email-shots, print and online advertisements, editorial and PR content in leading luxury titles, networking events and shows. • Create and execute online campaigns that generate high engagement and increase website traffic to landing pages. • Work closely with brokers and charter managers to ensure effective promotion of their yachts through a well thought out marketing strategy and comprehensive marketing plan. • Manage the proposal process, to ensure a well thought out and personalized presentation. • Assist in all areas of digital promotional with a focus on increasing client engagement and generating more goal completions. • Manage printed material for Fraser’s US fleet for boat shows, yacht brochures, and magazine advertising. • Provide relevant insight for media requests and official press releases. • Assist with the editorial plan, design, collation, and creation of content for company brochures and newsletters. • Spearhead all mailing and distribution of corporate brochures and portfolios. • Drive the preparation of yacht marketing packs for yacht shows and open days. • Assist with event organization, set-up, and tasks.
EDUCATION
Florida Atlantic University
Bachelor of Business Administration - BBA, Marketing
Eastern Florida State College
Associate of Arts - AA
Florida Atlantic University
Minor, Hospitality and Tourism Management
Cocoa Beach Junior/Senior High School
High School Diploma
ABOUT ISABELLE BORER
Highly organized marketing professional continually seeking to expand marketing…
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