Isabelle Borer

About Isabelle Borer

Highly organized marketing professional continually seeking to expand marketing…

Experience

1. Yacht Marketing Strategist

   Fraser Yachts

   Jun 2023 — Present

   Responsible for ensuring that the yachts in the Fraser US sales and charter fleets benefit from the most effective and cohesive marketing strategy for maximum awareness and lead generation. Ensure clients benefit from a level of multi-platform, cross media marketing and communication. • Responsible for creating, delivering, and tracking the marketing strategies for all U.S. sales and charter yacht listings. • Identify the key USPs and benefits of each yacht to create promotional collateral that yields the greatest results. • Target the right profile of potential clients across multiple channels and platforms including: social media, YouTube, websites, newsletters, flyers, direct-to-client and industry sales presentations, database mailings, email-shots, print and online advertisements, editorial and PR content in leading luxury titles, networking events and shows. • Create and execute online campaigns that generate high engagement and increase website traffic to landing pages. • Work closely with brokers and charter managers to ensure effective promotion of their yachts through a well thought out marketing strategy and comprehensive marketing plan. • Manage the proposal process, to ensure a well thought out and personalized presentation. • Assist in all areas of digital promotional with a focus on increasing client engagement and generating more goal completions. • Manage printed material for Fraser’s US fleet for boat shows, yacht brochures, and magazine advertising. • Provide relevant insight for media requests and official press releases. • Assist with the editorial plan, design, collation, and creation of content for company brochures and newsletters. • Spearhead all mailing and distribution of corporate brochures and portfolios. • Drive the preparation of yacht marketing packs for yacht shows and open days. • Assist with event organization, set-up, and tasks.

Education

• Florida Atlantic University

  Bachelor of Business Administration - BBA, Marketing

• Eastern Florida State College

  Associate of Arts - AA

• Florida Atlantic University

  Minor, Hospitality and Tourism Management

• Cocoa Beach Junior/Senior High School

  High School Diploma