Isabelle Apprendi
Advertising and Psychology Student at Syracuse University
- Role
- Strategist at Tnh Ad Agency
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Isabelle Apprendi
Currently pursuing a degree in advertising at Syracuse University\'s S.I. Newhouse School of Public Communications with a minor in psychology. Academic journey emphasizes creative and strategic aspects of advertising, supported by hands-on experience in campaign development and media planning. Recently contributed to Innovid as an Ad Tech and Agency Partnerships Intern, applying advertising and collaborative work skills to team initiatives. Previous roles at TNH Ad Agency, as a Strategist and Creative, enhanced my understanding of advertising strategies and campaign execution. Proficient in video and photo editing, skills I honed through roles with Turf City Sports, Tri-State Lacrosse, and Brown Harris Stevens Real Estate, where I produced social media, branded, and promotional content. These experiences taught me how to tailor visuals to different audiences and platforms while driving engagement.I’m passionate about building innovative ideas through teamwork and bringing a thoughtful, detail-driven approach to every project I take on.
Experience
Strategist
Jan 2025 — Present
Conducted comprehensive market research and audience analyses to uncover consumer insights that shaped campaign strategies. • Developed tailored positioning and messaging frameworks aligned with client objectives and target demographics. • Defined key performance indicators (KPIs) and recommended measurement tools to assess campaign effectiveness. • Supported media planning by identifying optimal channels and platforms to engage target audiences.
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