Isabella Weiss
Sr Manager, Product Marketing @Sega of America, Inc.
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WORK HISTORY
Sr Manager, Product Marketing @Sega of America, Inc.
CA, US
Lead development and execution of 360 marketing strategy and campaigns for the launch and lifecycle of SEGA and ATLUS titles, including Persona 5 Royal, Persona 4 Golden, and Persona 3 Reload- Lead team members by example and develop goals and objectives for team members to improve efficiency and motivation- Execute on consumer product, channel, and first party partnership opportunities- Oversee large-scale events, production and promotions, broadcasting operations, sponsor relationships, program management, and player interfacing- Work closely with the cross functional and international teams to ensure development, marketing, and sales executions are integrated and aligned with the project’s strategic and financial goals- Develops and manages asset library for assigned titles, overseeing the creation and delivery of assets- Analyze consumer research and business data to intelligently develop marketing investments- Manage creative production of advertising and core brand assets including trailers, packaging, special edition content, and social media- Manage media agencies, creative agencies, event agencies, and promotional partnerships- Serve as a key contact across the development group to supply them with key consumer and marketing insight- Defend, champion, and evolve the voice of ATLUS brands (Persona, Shin Megami Tensei, etc.)
EDUCATION
Waseda University
Intensive Japanese Immersion Program, Japanese Language and Literature
Carnegie Mellon University
Bachelor's Degree, Linguistics and Violin Performance
SKILLS
ABOUT ISABELLA WEISS
Highly self-motivated marketing leader with excellent communication and interpersonal skills. Specialized in product, brand marketing and franchise management. Experienced in strategy, execution and analytics. Passionate about the growth and development of my team. Efficient under stress and always strive to bring out fun and joy in work. Recent Highlight:Launched a 360, high-impact marketing campaing for PERSONA 3 RELOAD, driving the title to critical and commercial success. The RPG became the fastest selling game in ATLUS history, selling over 1MM units in a week. Other Skills:• Mastery of spoken Japanese, spoken and written Spanish• Proficient in Microsoft Suite, Adobe Suite• Social Media (Facebook, Instagram, Twitter, Snapchat) Education:• Carnegie Mellon University, BHA – Linguistics, Violin Performance; Minor – Business Administration• Waseda University, Japanese Intensive Language Immersion Program Hobbies:• 20+ years violin performance• 5+ years taiko drumming performance• Tennis, soccer, swimming, yoga, skiing• Reading, drawing, music composition• Anime, manga, comic books, video games
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