Isabella Garcia
Marketing Manager - Lifecyle Marketing & Crm @Grunt Style
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WORK HISTORY
Marketing Manager - Lifecyle Marketing & Crm @Grunt Style
Scaled lifecycle marketing strategy for 2M+ customers, building 50+ automated email and SMS campaigns that lifted acquisition and retention by +16% over 6 months and reduced churn by 21%• Spearheaded loyalty program GTM launch and post-launch strategy projected to generate $1.3M incremental annual revenue at 20.1% EBITDA, aligning cross-functional teams eCommerce, retail, customer service, paid media, merchandising, and IT teams• Executed A/B-tested storytelling campaigns and automated email flows that drove a +15.8% CTR and increased conversion rate by +2.85%, by leveraging AI-powered personalization and data-driven analytics
EDUCATION
University of San Diego
Bachelor's degree, Majors: Communication Studies and Spanish Minor: Political Science
ESCP Business School
Master of Science - MS, Marketing and Digital Media
ABOUT ISABELLA GARCIA
A bilingual marketing and communications professional who is a passionate and authentic…
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