Isabella Ryave

About Isabella Ryave

Performance marketing leader with experience managing eight-figure paid media budgets across Social, Display, Online Video, and emerging channels in U.S. and international markets. Proven ability to lead high-performing teams, scale experimentation programs, improve marketing efficiency, and drive measurable incremental return. Experienced in AI-enabled creative workflows, incrementality testing, optimization, product launches, and cross-functional growth initiatives across complex matrixed organizations.

Experience

1. Global Lead, Performance Marketing

   GoDaddy

   Oct 2024 — Present

   Own performance marketing strategy and execution across Social, Display, Online Video, and emerging paid media channels, managing an eight-figure annual budget across U.S, EMEA, APAC, and LATAM markets.Lead and develop a team of six channel managers responsible for campaign strategy, budget allocation, testing roadmaps, optimization, and KPI delivery across a complex matrixed organization.Operationalized AI-enabled creative workflows, improving production and iteration velocity by 80% and accelerating the team’s ability to test, learn, and scale winning creative.Advanced measurement maturity through A/B testing, lift studies, and optimization

Education

• University of Southern California

  Bachelor of Arts, Magna Cum Laude, Communication, Spanish

  2005 — 2009

Skills

• Marketing Communications
• Facebook
• Online Advertising
• Social Networking
• Social Media Marketing
• Digital Marketing
• Management
• Digital Strategy
• Marketing
• Strategy
• Content Strategy
• Advertising
• Public Relations
• Social Media
• Writing
• Fashion Writing
• Blogging
• Account Management
• Digital Media