Isabella Toto

Marketing Coordinator @Verus Llc

Princeton, NJ, US

Manage strategic marketing efforts across digital platforms, including content creation, campaign development, and budget allocation. Drove a 57% increase in social media followers and a 35% boost in LinkedIn engagement through targeted content strategies. Launched and oversee a new website, resulting in an 89% increase in traffic and significant growth in impressions, while implementing real-time engagement tools. Execute email marketing campaigns via Constant Contact and Salesforce, and leverage CRM systems to support lead generation and client retention. Optimize SEO, Google Ads, and performance analytics to enhance online visibility and conversion rates. Support brand presence through the creation of marketing collateral and public relations materials. Coordinate and execute event planning and trade show initiatives, managing branded displays and materials to strengthen visibility and engagement.