Isabella Rodriguez
Sr Planner MC Commercial Activations
- Role
- Sr Planner Mc Commercial Activations at General Mills
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Isabella Rodriguez
Isabella began her academic journey at FIU with a keen interest in campaign strategies and qualitative research, gaining valuable hands-on experience early on. Shadowing diverse marketing teams, she absorbed technical advertising aspects while infusing her expertise in social media platforms.Her career trajectory led her to refine her marketing skills at ALDO shoes, where she developed fundamental operational and managerial capabilities within the retail sector. At Semilla Ad, she honed her proficiency in social media management and client relations, particularly focusing on Hispanic campaigns.Transitioning to General Mills, Isabella collaborated closely with brand management, translating business strategies into performance marketing approaches for Lucky Charms tactics. She integrated seamlessly with the BX team to execute big ideas, manage timelines, and write creative briefs. Leading the execution of work with design resources, media agencies, and creative partners, she played a pivotal role in building and executing performance plans.Isabella spearheaded brand activations and campaigns for Cinnamon Toast Crunch and successfully launched LOADED & MINIS, contributing to remarkable business results. Her role involved managing relationships with internal and external agency partners and collaborating with Commerce and Performance teams to develop strategic plans. Additionally, she executed media planning and buys, ensuring effective asset deployment.Throughout her journey, Isabella\'s dedication to marketing excellence and collaborative spirit has consistently delivered impactful results, driving brand success across multiple communication channels.
Experience
Sr Planner Mc Commercial Activations
Feb 2025 — Present
Education
Florida Internation University
Bachelor's degree, Business Administration and Management, General
2011 — 2015
Florida International University
Master of Business Administration - MBA, Business Administration and Management, General
2018 — 2019
Florida International University
Bachelor's Degree, Entrepreneurship/Entrepreneurial Studies
2011 — 2015
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