Isabella Kirsch

About Isabella Kirsch

I thrive in fast paced environments where the people are passionate and ready to work…

Experience

1. Inbound Marketing Manager

   HubSpot

   Feb 2018 — Present · Cambridge, MA, US

   Responsible for $5.7 million in revenue and in-person attendees for INBOUND, a marketing industry event that brings thousands of professionals to Boston• Innovate to pivot INBOUND to an entirely digital event on a custom-built platform, owning attendee communication, registration, and advertising, garnering registrations for the online experience• Write copy and send marketing emails to targeted segments of potential INBOUND attendees, managing automated workflows and determining promotional offerings • Own the process of collecting attendee data from the point of registration to syncing that data into HubSpot through Zapier, updating contact properties and segmenting lists for proper communication in customized emails• Run evergreen and one-off paid advertising on channels including Facebook, Instagram, Twitter, LinkedIn, Reddit, Google Display Network, and YouTube, and provide analysis of campaigns when complete• Manage promotional codes and ticket allocations internally and externally by working with various high-level stakeholders, outside partners, non-profit organizations, ensuring all parties are informed and delighted

Education

• Northeastern University

  Communication Studies and Music Industry

  2012 — 2016

Skills

• Social Media
• Communication Skills
• Cms
• Event Planning
• Editing
• Video Editing
• Digital Media Integration
• Writing
• Display Advertising
• Public Speaking
• Peer Mentoring
• Digital Marketing
• Marketing Strategy
• Copy Editing
• Sports Photography
• Online Advertising
• Media Buying
• Youth Mentoring
• Social Media Advertising