Isabella Hoffman
Senior Account Executive at GSW Advertising, powered by Syneos Health
- Role
- Senior Account Executive at GSW, powered by Syneos Health
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Isabella Hoffman
I’m a marketing professional passionate about creative strategy, brand storytelling, and bringing science to life through impactful healthcare communications. At GSW, I’ve led oncology-focused campaigns for medical congresses, global booths, and branded content, creating meaningful experiences that connect with healthcare professionals.I enjoy combining strategy and creativity to turn complex ideas into clear, engaging stories. Collaboration is key for me, as I love working cross-functionally, managing projects, and bringing ideas to life.Currently, as a Senior Account Executive, I’m focused on elevating HCP communications in oncology while continuing to grow as a leader in healthcare advertising.Feel free to reach out: i••••••••@gmail.com
Experience
Senior Account Executive
Oct 2024 — Present
Owns and manages end-to-end workflows for 12+ oncology-focused medical congress booths, including booth design, promotional materials, and medical communications, ensuring seamless execution-Supports the development and management of budgets, timelines, and forecasts to strategically plan client projects and agency resources with my cross-functional team-Leads website content updates for HCP-only platforms, optimizing workflows and enhancing user experience-Strengthens client relationships by onboarding new clients, educating them on agency processes, and proactively addressing challenges to streamline workflows-Balances responsibilities across a second oncology account involving brand launches, label updates, and patient and nurse communicationsClients: Eli Lilly and Company, Astellas Pharma Inc.
Education
The Ohio State University Fisher College of Business
Bachelor of Science in Business Administration - BSBA, Marketing
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