Isabella Clinton
Audience Experience Manager
- Role
- Audience Experience Manager at Madison Symphony Orchestra
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
Experience
Audience Experience Manager
Jan 2025 — Present · Madison, WI, US
In my current role, I’ve been deeply involved in reshaping the concert-going experience for MSO’s 100th season (2025–2026). I led the rezoning of Overture Hall to enhance accessibility and engagement, utilizing detailed mapping and advanced Excel modeling to analyze seating arrangements and optimize single ticket revenue. This included developing specialized seat maps for our regular season, holiday concerts, special events, and MSO at the Movies, allowing us to explore new pricing strategies and potential revenue impacts.Beyond data and design, I launched the Madison Symphony Orchestra’s first-ever Community Ticket Initiative—a pilot program focused on expanding access to the arts and fostering a more inclusive, diverse audience. I collaborated with board members and built partnerships with over 20 community organizations across Madison. This led to the successful distribution and redemption of 400+ hand-crafted vouchers for our April concerts, welcoming new audiences into the symphony in a meaningful and lasting way. We are now building on this momentum to expand the initiative for our May concerts, with the goal of reaching even more community partners and broadening our impact citywide.
Education
Furman University
Bachelor of Arts - BA
2019 — 2023
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