Isabella Buhman

About Isabella Buhman

I’m a results-driven marketing professional with a passion for combining analytical insight and creative strategy to drive growth. With a strong foundation in data analysis, I specialize in turning performance metrics into actionable strategies that support lead generation, sales enablement, and brand awareness.My background spans both B2B and B2C environments, giving me a well-rounded perspective on how to engage diverse audiences across multiple channels. I’ve led and contributed to full-funnel, end-to-end marketing efforts; from demand generation and content development to campaign execution, performance optimization, and handoff to sales teams.Whether nurturing leads at a Fortune 500 company or managing digital strategy as a social media manager and content creator, I’ve worked cross-functionally to support go-to-market plans and drive measurable results. My experience also includes assisting account management, enabling closer alignment between marketing and revenue operations.In a fast-evolving digital landscape, I bring adaptability, accountability, and an innovative mindset to every challenge while continuously looking for ways to improve impact and efficiency.

Experience

1. Senior Marketing Specialist

   Endpoint Clinical

   Aug 2025 — Present

   As a Senior Marketing Specialist at Endpoint Clinical, I lead a variety of marketing initiatives to support the company’s growth and engagement strategies. My role spans both event management and digital marketing, allowing me to connect with our audience across multiple channels.In terms of event management, I plan, coordinate, and execute industry conferences, webinars, and other key events—handling everything from strategic planning and logistics to on-site execution and post-event analysis to maximize impact.On the digital marketing side, I manage campaigns across email, social media, and other digital platforms, creating content and strategies that amplify Endpoint’s brand, generate leads, and engage our audience.

Education

• San Diego State University

  Bachelor's degree, Business Marketing- Integrated Marketing Communications