Isabell Lanfermann
Global Strategy Manager @BASF
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WORK HISTORY
Global Strategy Manager @BASF
Münster, DE
Project Lead for strategic projects- Market and Competitive Intelligence responsible for BASF´s Coatings Division- Developing and implementing an AI-driven Competitive and Market Intelligence solutions- Evaluating market trends, M&A opportunities, etc- Conducting Benchmarking analysis- Conducting presentations for various Strategic Projects as part of the Corporate Strategy Unit- Strategy Manager for Refinish Business Unit
EDUCATION
Westfälische Verwaltungs- und Wirtschaftsakademie Münster
Betriebswirtin (VWA), BWL / Business Administration
FOM University of Applied Sciences for Economics and Management
Master of Science , Business Consulting and Digital Management
FH Münster
Bachelor of Arts - (B.A.) , BWL / Business Administration
IHK Nord Westfalen
Industriekauffrau
ABOUT ISABELL LANFERMANN
Strategy Manager for the global automotive refinish business unit and competitive intelligence responsible for BASF´s coatings division. Multiple years of experience leading projects and digitalization initiatives, digital product development, M&A evaluations as well as market and competitive intelligence.
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