Isabel Canepa
Associate Director, Programmatic Activation at Mediabrands
- Role
- Associate Director at IPG Mediabrands
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Isabel Canepa
Strategic and results-driven Programmatic Marketing leader with 7+ years of experience managing multi-milliondollar omnichannel investments across retail, beauty, automotive, and insurance verticals. Proven track record ofdriving ROAS growth, leading cross-functional teams, launching data-driven creative strategies, and deliveringmeasurable performance improvements. Adept at integrating cross-cultural perspectives into client leadership,strategic planning, and team development.
Experience
Associate Director
Sep 2024 — Present · Нью-Йорк, NY, US
Leading $70M 2025 Holiday omnichannel programmatic investment for national beauty retailer, across OnlineVideo, Digital, Streaming TV and Audio, driving +18% YoY ROAS improvement- Launched dynamic personalized creative (DCO) strategy integrating DCM product feeds, outperforming standardbanners by +2% CTR- Leading vendor evaluation and strategic partnerships (eg. Acxiom, Yieldmo, Wunderkind, KERV, Disney,Paramount, optimized targeting, measurement and creative performance solutions- Producing client-facing insights and presentations leveraging reporting dashboards (Datorama & Tableau)
Education
University of Strathclyde
BA Honours Psychology & Human Resource Management, Psychology & Human Resource Management
2014 — 2015
Liceo Scientifico Statale Falcone e Borsellino, Arese, Milan (Italy)
Maturità Italiana
2010 — 2014
Queen Margaret University
BA Honours Business Management (Fast Track), Business Management
2015 — 2018
Morris Catholic High Scool, Denville, NJ (United States)
High School Diploma
2012 — 2013
Skills
- Teaching
- Social Media
- Powerpoint
- Microsoft Excel
- Customer Service
- Management
- Microsoft Office
- Project Management
- Microsoft Word
- Leadership
- Public Speaking
- Marketing Communications
- Research
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