Isabel Greaves
Innovation leader driving consumer-centric brand growth
- Role
- Global Innovation Marketing Manager at SC Johnson
- Location
- Franklin, WI, US
- LinkedIn followers
- 500 followers
About Isabel Greaves
Strategic innovation leader with 20+ years of experience driving consumer-centric growth across R&D, Consumer Insights, and Marketing for global CPG brands. My career has been fueled by curiosity - connecting science and technology with consumer understanding to unlock brand growth. I thrive working with teams that share my passion for creating winning brands that improve everyday lives while delivering meaningful business impact. With a foundation in consumer-led product development, my journey has spanned technology, project management, consumer research, brand strategy, and innovation marketing for global and regional brands across a variety of CPG categories: Fabric & Home Care, Hair Care, Home Cleaning, Pest Control. This breadth allows me to bring a holistic perspective to solving complex challenges and inspiring breakthrough ideas. Bilingual in Spanish and English - fluent in Spanglish.
Experience
Global Innovation Marketing Manager
Aug 2024 — Present · Racine, WI, US
Innovation Marketing - Pest Control - International Consumer Brands
Education
Universidad Simón Bolívar
Chemical Engineering
1989 — 1994
Northwestern University - Kellogg School of Management
Marketing Fundamentals, Marketing
Xavier University
Master of Business Administration - MBA, Marketing
2017 — 2019
Skills
- Project Management
- Segmentation
- Supply Chain Management
- Management
- Research and Development (R&D)
- Open Innovation
- Supply Chain
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Competitive Analysis
- Consumer Behavior
- Consumer Products
- Leadership
- Market Research
- R&D
- Marketing Research
- Fmcg
- Innovation Management
- Product Innovation
- Consumer Behaviour
- Manufacturing
- Product Development
- Personal Care
- Customer Insight
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