Isabel Chao
Brand Insights & Strategy @ SAP
- Role
- Brand Insights Specialist (Market Research Manager) at SAP
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Isabel Chao
Isabel Chao is a Brand Insights Specialist at SAP with 5 years of market research…
Experience
Brand Insights Specialist (Market Research Manager)
Jul 2024 — Present · New York, NY, US
Brand Insights & Optimization team (Brand Strategy)- Manage qualitative and quantitative research for positioning, messaging, naming, brand health, advertising performance and creative effectiveness- Deliver actionable, executive-level brand and creative insights to inform, measure, and improve global marketing activitiesDiversity & Inclusion Advocate- Organize speaker events for the Brand & Creative Inclusion program (70+ people team)- Pan-Asians@SAP global committee member
Education
University of Southern California
Bachelor's, Business Administration and Narrative Studies
NYU Stern School of Business
Master of Business Administration - MBA
Product Marketing Alliance
Product Marketing Alliance Scholar Program
Skills
- Leadership
- Adobe Illustrator
- Social Media
- Project Management
- Microsoft Office
- Adobe Indesign
- Teamwork
- Team Management
- Research
- Adobe Photoshop
- Graphic Design
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