Isabel Calkins Mata

About Isabel Calkins Mata

Hi! I’m Isabel, a storyteller, producer, & creative director. I build brands, solve problems, and bring big ideas to life through my writing, brand consulting, and production services for value-driven entrepreneurs and startups. I love making the intangible tangible for people and brands whose values I align with, like wellbeing, sustainability, and mental health in a digital age. Whether it’s a story, a bold presentation, or a photoshoot, I bring a spunkiness and fresh perspective that 100% me to every collaboration. My work has appeared in a broad range of national magazines, newspapers, and online outlets, including but not limited to Cosmopolitan, Yahoo, and Elite Daily. I am represented by James McGowan at Bookends Literary Agency. Check out my portfolio @ isabelmata.com/writing. When I am not writing, I am using my marketing background and creativity as a brand consultant for female-identifying entrepreneurs who are energized, motivated, and passionate to make an impact on the world. Through connection and conversation I take inspired ideas and bring them to life; either tangibly (either a road map or written word) or intangibly (inner clarity). Or maybe even both. My third and final pillar of life is one that brings me so much joy: producing and directing content. I have a background in e-commerce and brand marketing that helps me understand the digital asset needs unlike other producers and I use that to create beautiful, youthful, consumer-centric content. Every mood board or concept begins with the question: “what does this consumer need to make them feel seen?” I value authenticity and boldness and try to bring it to every project.

Experience

1. Director of Strategy & Marketing

   Sefira Wellness

   Nov 2023 — Present

   Mindfulness Consulting offers transformative well-being coaching and consulting rooted in the latest scientific research and thousands of years of ancient wisdom for more ease, healing, and joy. With over 20 years of experience studying, practicing and teaching mindfulness, our team has worked with top-tier universities, Fortune 500 companies, and community organizations. Our impactful work cuts through jargon and digs beneath surface-level changes in order to help people authentically and…

Education

• New York University

  Bachelor's degree, Global Liberal Studies with a Concentration in Contemporary Culture and Creative Production, 3.75

  2014 — 2018

• Brighton High School

  High School Diploma, New York State Curriculum, 3.5 GPA

  2010 — 2014

• NFTY High School in Israel - Eisendrath International Experience (EIE)

  Israeli Culture, Jewish History, and Hebrew, A

  2013 — 2013

• NYU London

  Bachelor's degree, Liberal Studies

  2014 — 2015