Isabel Arsenault

Chief of Staff Director, Strategy & Operations @Prime Roots

CA

Spearhead Prime Roots’ Canadian market launch.• Oversee national operations in marketing, sales enablement, and expansion.• Ensure compliance with CFIA regulations and bilingual labeling.• Build broker partnerships and support retailer launches nationwide.• Develop localized marketing strategies for Canadian markets.• Align US-based teams with Canadian retail and consumer expectations.• Act as Canadian advisor and cross-functional liaison across Operations, Legal, Finance, and Marketing.