Isabela Cordero
Licensed Esthetician & Beauty Writer
- Role
- Senior Copy Editor & Marketer at Glowbar
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Isabela Cordero
With years of experience as a writer, editor, and content creator, I’ve been shaping…
Experience
Senior Copy Editor & Marketer
Nov 2020 — Present · US
As a beauty-focused content specialist, I conceptualize, produce, and edit a wide range of editorial and promotional materials—from product descriptions and sales copy to digital campaigns and seasonal features. My work includes leading content development for high-impact projects like the 2024 Winter Issue, The Beauty Shop collection, and the 2024 Promotional Gift Guide—all with a strong emphasis on skincare, beauty trends, and style-forward storytelling.I consistently drive engagement through email marketing, with campaigns averaging a 45% open rate and 10% click-through rate, surpassing industry benchmarks. I work closely with stylists, beauty influencers, and brand partners to develop compelling, SEO-driven content that informs, inspires, and converts.Additionally, I serve as a brand representative in bridal and beauty retail spaces, recommending services, products, and stylists to help expand our reach and build lasting client relationships.
Education
The New School
Bachelor of Arts - BA, Literary Studies
The City College of New York
Master of Fine Arts - MFA, Creative Writing
Brittany Beauty Academy
Esthetics License
New York University
Summer Publishing Institute
Brittany Beauty School
Esthetician
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