Isabel Yepez

About Isabel Yepez

I am a Senior Strategic Marketing Leader focused on designing and executing high-impact B2B communication strategies that enable market share expansion and fuel revenue growth across Latin America. My expertise lies in taking complex product roadmaps for Enterprise Technology (Commercial Printing, Scanning, and Projection) and translating their inherent value into compelling, integrated marketing narratives that resonate directly with C-level and IT decision-makers throughout the region.My expertise spans the entire commercial portfolio—including past strategy leadership for Label and POS (Point-of-Sale) Printing solutions. I specialize in the full-cycle strategic deployment: from leading multi-agency teams to developing integrated 360-degree marketing plans across all Latin American markets. A key achievement has been unifying the B2B value proposition across the region, successfully moving from fragmented local messaging to a single, compelling voice that streamlines local implementation. This focus on regional support has enabled country teams to maximize execution efficiency, consistently optimizing major lead generation campaigns and accelerating market adoption of our Enterprise Tech solutions.I am committed to leveraging marketing strategy to unlock growth in complex, diverse markets. My focus is on ensuring communication excellence is the engine for market share gains across LATAM. I value connecting with fellow B2B and CMO leaders to discuss best practices in regional strategy, demand generation, and brand unification within the Enterprise Technology sector.

Experience

1. Senior Strategic Marketing Manager

   Epson America Inc.

   Dec 2024 — Present · Los Alamitos, CA, US

Education

• Universidad Casa Grande

  Técnico en Publicidad , Publicidad

  2004 — 2006

• Universidad Casa Grande

  Licenciatura en Comunicación Social con Mención en Marketing , Marketing

  2006 — 2008

• Universidad Casa Grande

  Ingenieria en comunicaciones integradas al marketing, Marketing

  2008 — 2009

• Universidad Casa Grande

  Conunicacion Social y Marketing

• Universitat de Barcelona

  Master's degree, E-commerce and Digital Marketing

  2017 — 2018

Skills

• Market Research
• Consultor De Redes Sociales
• Investigación De Mercado
• Estrategia Empresarial
• Estrategia De Mercadotecnia
• Comunicaciones De Marketing
• Redes Sociales
• Publicidad
• Marketing Digital
• Public Relations
• Business Strategy
• Strategic Planning
• Publicidad En Internet
• Marketing Strategy
• Dirección De Marketing
• Negociación
• Mercadotecnia En Medios Sociales
• Planificación Estratégica
• Administración Y Dirección De Empresas
• Relaciones Públicas
• Investigación De Mercados
• Management
• Marketing Communications
• Dirección
• Marketing
• Medios Sociales
• Digital Marketing
• Negotiation
• Administración De Marketing
• Mercadotecnia
• Microsoft Office