Isabel Parashos
30u30 ’23 Insights Leader | Greenbook Future List ’25 | Data Activation @ Xero
- Role
- Lead Insights Consultant at Xero
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Isabel Parashos
At work I thrive on being able to take something complex and make it simple - whether that be on a task as large as feeding into the company\'s yearly priorities or as small as creating a more impactful Google slide. I love challenges that involve diverse opinions and deliver value for customers while driving growth for the business I work in. In my personal life, I am an avid reader and traveler, who loves to learn and experience new things to help broaden my perspective.Learn more about me here; Honoree in 2025 Greenbook Future List (results announced Jan \'25): Significant Insights Global 30 Under 30 Next Generation Insights Leader - recognising younger talent in the research and insights industry: view on asking the \"right\" questions, how new technology including AI is shaping the future of the industry & how to create a positive experimentation culture within an organization & with external partners: https://lnkd.in/ePwPqzPJ Webinar on what I want from an agency partner: & rcm=ACoAABvE7IcBiaMmlseeYWitfuI-UZiwf-tyzwU & utm_source=social_share_send & utm_campaign=copy_linkGuest spot talking about what lessons I\'ve learnt from exercising & how I’ve applied them to my career; & utm_medium=member_desktop & rcm=ACoAABvE7IcBiaMmlseeYWitfuI-UZiwf-tyzwUShort article on my approach to work:
Experience
Lead Insights Consultant
Dec 2025 — Present · New York, NY, US
Representing and embedding the Marketing Data Science, Analytics & Insights organization to US stakeholders.Focused on leveraging and activating cross-functional and team insights to support measurement of business objectives.
Education
Western Sydney University
Bachelor’s Degree, Business/Commerce, Marketing
2012 — 2015
Western Sydney University
Bachelor’s Degree, Psychology
2012 — 2016
MiniMBA
Brand Management Mini MBA
The London School of Economics and Political Science (LSE)
MBA Essentials
Skills
- Time Management
- Communication
- Customer Service
- Report Writing
- Teamwork
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