Isabel Parashos

30u30 ’23 Insights Leader | Greenbook Future List ’25 | Data Activation @ Xero

Role
Lead Insights Consultant at Xero
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Isabel Parashos

At work I thrive on being able to take something complex and make it simple - whether that be on a task as large as feeding into the company\'s yearly priorities or as small as creating a more impactful Google slide. I love challenges that involve diverse opinions and deliver value for customers while driving growth for the business I work in. In my personal life, I am an avid reader and traveler, who loves to learn and experience new things to help broaden my perspective.Learn more about me here; Honoree in 2025 Greenbook Future List (results announced Jan \'25): Significant Insights Global 30 Under 30 Next Generation Insights Leader - recognising younger talent in the research and insights industry: view on asking the \"right\" questions, how new technology including AI is shaping the future of the industry & how to create a positive experimentation culture within an organization & with external partners: https://lnkd.in/ePwPqzPJ Webinar on what I want from an agency partner: & rcm=ACoAABvE7IcBiaMmlseeYWitfuI-UZiwf-tyzwU & utm_source=social_share_send & utm_campaign=copy_linkGuest spot talking about what lessons I\'ve learnt from exercising & how I’ve applied them to my career; & utm_medium=member_desktop & rcm=ACoAABvE7IcBiaMmlseeYWitfuI-UZiwf-tyzwUShort article on my approach to work:

Experience

  1. Lead Insights Consultant

    Xero

    Dec 2025 — Present · New York, NY, US

    Representing and embedding the Marketing Data Science, Analytics & Insights organization to US stakeholders.Focused on leveraging and activating cross-functional and team insights to support measurement of business objectives.

Education

  • Western Sydney University

    Bachelor’s Degree, Business/Commerce, Marketing

    2012 — 2015

  • Western Sydney University

    Bachelor’s Degree, Psychology

    2012 — 2016

  • MiniMBA

    Brand Management Mini MBA

  • The London School of Economics and Political Science (LSE)

    MBA Essentials

Skills

  • Time Management
  • Communication
  • Customer Service
  • Report Writing
  • Teamwork

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Isabel Parashos — Lead Insights Consultant at Xero in Brooklyn, NY, US | Unifers