Isabel Milbert
VP Acquisition @Optilyz
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WORK HISTORY
VP Acquisition @Optilyz
Munich, DE
Lead the customer acquisition strategy across Sales, Marketing, and Partnerships for optilyz\'s B2B SaaS platform. • Align go-to-market functions to drive predictable growth and create a unified acquisition funnel. • Develop high-performing teams through structured collaboration and enablement initiatives.
EDUCATION
RWTH Aachen University
Bachelor of Applied Science (B.A.Sc.), Architektur
FOM University of Applied Sciences for Economics and Management
Master of Business Administration (MBA), General Management
ABOUT ISABEL MILBERT
VP Acquisition | Sales, Marketing & Partnerships | Management Team @ optilyzAs the VP of Acquisition at optilyz, I drive business growth by leading our Sales, Marketing, and Partnerships teams, ensuring a seamless and strategic approach to customer acquisition and revenue generation. My role encompasses developing and executing high-impact strategies that strengthen our market position, accelerate business expansion, and foster lasting relationships with partners and customers.With a holistic approach to acquisition, I align marketing efforts with sales and partnership initiatives to create a cohesive and results-driven strategy. By combining branding, digital marketing, content, events, and campaign management with a structured sales process, I ensure our outreach resonates with our target audience and delivers measurable success.As part of the management team, I play a key role in shaping company strategy, driving cross-functional collaboration, and optimizing internal alignment. I oversee the integration of our sales, marketing, and partnership teams to create a unified acquisition engine that fuels sustainable growth.Key Areas of Expertise:Growth-Driven Leadership – Overseeing the full acquisition funnel, from lead generation to conversion, with a focus on scalable success.Marketing & Sales Alignment – Ensuring seamless collaboration between marketing and sales teams to enhance customer engagement and drive revenue.Partnership Development – Building and expanding strategic alliances that strengthen our market presence and unlock new business opportunities.Strategic Decision-Making – Contributing to high-level company initiatives, aligning departmental goals with business objectives, and staying ahead of market trends.Team & Culture Building – Creating a dynamic and collaborative environment through team development, offsites, and transparent communication.I am passionate about business growth, marketing innovation, and strategic partnerships. My goal is to build high-performing teams, drive impactful initiatives, and create value-driven relationships that contribute to long-term success.Let’s connect to explore partnership opportunities and exchange insights on acquisition, relationship management, and business development.
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