Isabel Lopez
Creative Director @Snap Finance
Signup · Get unlimited contacts
WORK HISTORY
Creative Director @Snap Finance
Salt Lake City, UT, US
I lead and grow the in-house Creative team at Snap Finance, partnering across Marketing, Product, and UX to bring cohesive, story-driven work to life across channels.During my time here, I’ve led a full-scale brand evolution for a $2B fintech company by redefining our visual identity, messaging, and design systems to better support growth across B2B and consumer experiences.My work spans integrated campaigns and creative operations, including cross-channel execution across CTV, digital, social, lifecycle, and web. I also focus heavily on building the systems behind the work by evolving our team into a full-service in-house model and integrating AI-driven workflows to improve speed, consistency, and scale.Impact Led Snap’s first national TV campaign, achieving 39x ROAS and earning two Silver Telly Awards Established a cohesive brand foundation to support growth across marketing, product, and digital experiences Scaled creative output across channels by evolving the team into a full-service in-house model Increased production efficiency through AI-assisted workflows and modular creative systems Improved cross-functional alignment across Marketing, UX, and Product, enabling more consistent execution
EDUCATION
Florida Atlantic University
Bachelor of Fine Arts (B.F.A.), Graphic Design
Devmountain
UX/UI Design
ABOUT ISABEL LOPEZ
Creative Director and Designer with 10+ years experience, skilled in marketing creative strategy and team-management.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.