Isabel Fray
Sr. Manager, Brand Measurement & Strategy at Anheuser-Busch
- Role
- Senior Manager, Brand Marketing Strategy & Measurement - Bud Light, Sports & Entertainment at Anheuser-Busch
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Isabel Fray
I am a marketing professional specializing in brand digital strategy, social listening, sports & entertainment tactics, and beer category initiatives. With cross-commercial experience, I help drive data-backed decision-making at Anheuser-Busch, optimizing above-the-line brand marketing initiatives through analytical insights.As the lead for measurement initiatives across Bud Light, Budweiser, and Busch Light, I analyze the impact of media, experiential marketing, social, creative, influencer partnerships, and sports sponsorships. My goal is to ensure every consumer touchpoint strengthens brand affinity and engagement.I am passionate about consumer and shopper insights, and learning how to translate data into actionable strategies that shape digital and platform-driven brand frameworks.
Experience
Senior Manager, Brand Marketing Strategy & Measurement - Bud Light, Sports & Entertainment
Oct 2024 — Present · Los Angeles, CA, US
Education
Carmel High School
Core 40 Academic Honors, Commended Graduate
2012 — 2016
Purdue University
Bachelor’s Degree with Highest Distinction, Business Management and Marketing
2016 — 2020
IES Abroad
International Business
2019 — 2019
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