Isabel Cuellar

Chair of Latin America Pavilion - Carassauga\'s Mississauga Festival of Cultures @City of Mississauga

CA

CARASSAUGA is the Festival of Cultures of the City of Mississauga. Every year, the festival hosted more than 29 Pavilions, representing 70 cultures, located in various cultural and recreation centres within the City of Mississauga. Pavilions included Africa, Brazil, Canada, Caribbean, China, Croatia, Cyprus, Egypt, Greece, Hawaii, India, Indonesia, Italy, Iraq, Korea, Latin America, Lebanon, Macedonia, Malta, Pakistan, Philippines, Poland, Portugal, Serbia, Slovakia, South Sudan, Sri Lanka, Turkey, Ukraine and Vietnam.During the Festival weekend, guests visit multiple Pavilions. Once inside a Pavilion, guests are surrounded by the sights, sounds, tastes and aroma of the country in which they are visiting. Each Pavilion depicts the culture of the country of origin and provides a line-up of entertainment offered throughout the three days.The Festival is an important annual event in Mississauga’s cultural and community calendar and its popularity has steadily increased in recent years.Carassauga is the largest multicultural Festival in Ontario and is now recognized as the second largest cultural Festival in Canada in terms of visits and ethnic diversity. Carassauga has been included in the Top 100 Festival Events of Ontario for the past seven years.Ethnic marketing is increasingly becoming a major focus to businesses as the diversity in the community increases. Carassauga Festival of Cultures is all about ethnicities and presents a significant opportunity for companies to focus their marketing advertising and awareness of products and services that can be targeted to a diverse multicultural audience of Festival visitors.