Isabel Coye

About Isabel Coye

Top-performing, goal-driven, and self-directed leader, offering extensive experience in sales operations within the media & communications industry, specializing in account management, new business development, and diversity, equity, and inclusion (DEI) efforts - complemented with a strong background working with the Employee Resources Groups (ERG). Adept at promoting and selling company products & services, including creating innovative ideas and plans to achieve and exceed goals, increase revenue, and expand the company\'s client base. Known as a strategic thinker, performing with a keen ability to build positive working relationships with clients of diverse backgrounds, resolve complex issues, and work well under pressure in fast-paced environments. Skilled at steering efforts in prospecting and developing new business by formulating a marketing solution involving radio, digital assets, social media assets, and events. Remains an expert at developing and customizing innovative solutions for target and key accounts, analyzing clients\' critical business requirements, and identifying deficiencies/potential opportunities to optimize revenue and improve profitability.\"You may encounter many defeats, but you must not be defeated.\"- Maya Angelou

Experience

1. Account Executive

   Cox Media Group

   Apr 2025 — Present

   Lead business development initiatives by prospecting and securing new advertising partnerships across diverse industries, identifying opportunities for growth within local and regional markets. Manage key client relationships, collaborating closely with advertising agencies and media buyers to plan and execute impactful and cross-platform campaigns. Build and nurture strong relationships with agency partners, media planners, and buyers to ensure seamless communication, strategic alignment, and long-term client satisfaction. Develop customized media strategies tailored to each client’s goals, leveraging market research and audience insights to maximize reach, optimize spend, and strengthen brand visibility across traditional and digital channels.

Education

• Northeastern University

  Bachelor of Science - BS (completed coursework toward degree), Business Administration and Management, General

Skills

• Sales
• New Business Development
• Negotiation
• Human Resources
• Customer Service
• Sales Operations
• Strategy
• Real Estate
• Performance Management
• Finance
• Business Development
• Account Management
• Sales Management
• Strategic Planning
• Cold Calling
• Management
• Business Planning
• Contract Negotiation
• Leadership
• Marketing
• Marketing Strategy
• Selling
• Small Business
• Training
• Digital Marketing
• Digital Media
• Social Media Marketing