Isabel Clifford
Senior Brand Marketing Manager @Klarna
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WORK HISTORY
Senior Brand Marketing Manager @Klarna
Berlin, DE
At Klarna we make shopping with the aim to become the world’s favorite way to shop- Lead the development, localization and tracking of global and regional brand campaigns- Manage media plans, budgets and media execution of all paid media channels (offline and online)- Ensure that the campaign roll out is in line with our regional marketing strategy and a key driver to achieve our regional business and marketing KPIs- Create campaign reports and analyses- Development of the regional brand and marketing strategy- Main point of contact for our media agencies and partners- Leveraging current media trends, market research, and analytics to champion the consumer insights in the DACH market- Work on regional sponsorships and partnerships that position the Klarna brand credibly
EDUCATION
Nottingham Trent University
Bachelor of Arts (BA), Fashion Marketing & Branding
ABOUT ISABEL CLIFFORD
Creative yet analytical Marketing Expert with 9+ years of professional experience within the international marketing industry. Strong understanding of the various Offline and Online Marketing Channels and experience in creating, developing and implementing 360° marketing campaigns. Deep knowledge of Social Media platforms, the influencer landscape, brand collaborations, events and sponsorships.From fashion to lifestyle to FinTech, I gained my experience working on a very diverse scope of campaigns in terms of categories and target audiences.Areas of expertise: Brand Marketing, Brand Management, Project Management, Stakeholder Management, Digital Marketing, E-Commerce, Marketing Strategy, Content Marketing, E-Mail Marketing, Fashion Marketing, Influencer Marketing, Copywriting, Fintech
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