Isaac White

About Isaac White

I started out as a graphic designer and have worked my way into a marketing leadership…

Experience

1. Marketing Manager

   Cashco

   Dec 2015 — Present

   Cashco is a manufacturer of industrial control products, trusted by critical industries including chemical processing, industrial gases, storage tanks and terminals, oil & gas, semiconductors, and pharmaceuticals.What I Do:I started at Cashco as a Graphic Designer and have grown into a leadership role where I now oversee marketing initiatives, digital strategy, and cross-functional projects that drive business growth.Key Projects & Highlights- EPICOR ERP Implementation: Played a lead role in our ERP rollout, focusing on CRM development, ECC site integration, and Change Management- CRM Revamp: Enhancing CRM from a 3 to a 5-stage funnel to align with new objectives- Website Consolidation: Merged ECC and legacy website into a modern, unified platform focused on user experience, lead generation, and scalability- Content Development: Produce 3D animations, explainer videos, and digital brochures that support marketing and sales- Team Leadership: Manage a team handling social media strategy and video production, ensuring consistent branding.Tools I Use:Adobe Creative Suite, Magento, EPICOR ERP/CRM, Mailchimp, Klaviyo, Microsoft Office, LinkedIn, Facebook, Instagram, YouTubeStrengths- Marketing Strategy with a Technical Edge: Strong understanding of systems (ERP, CRM, CMS) allows me to align marketing strategy with data and business goals- Design-Driven Problem Solving: I use my background in graphic design to create tools and systems that simplify the customer buying journey and support workflows- Content-Led Marketing: I guide teams in creating visual content that informs, educates, and drives engagement- Cross-Team Collaboration: I excel in roles that connect departments, working closely with the Cashco Management Team and executive leadership to ensure alignment and drive momentum on key initiatives- Growth-Minded: I thrive on solving complex challenges, building better systems, and learning what it takes to lead at the next level.

Education

• Kansas State University

  Bachelor of Fine Arts (BFA), Graphic Design

  2009 — 2013

Skills

• Powerpoint
• Content Management Systems (Cms)
• Teamwork
• Indesign
• Adobe Photoshop
• Drawing
• Photography
• Social Media
• Logo Design
• Adobe Creative Suite
• Customer Service
• Microsoft Word
• Joomla
• Web Design
• Advertising
• After Effects
• Photoshop
• Dreamweaver
• Illustrator
• Html
• Graphic Design
• Branding & Identity
• Microsoft Office
• Public Speaking
• Brochures
• Adobe Premiere Pro