Isaac Kolodny

About Isaac Kolodny

I work in programmatic and adtech on the systems and operations side of activation. I design workflows, QA processes, and automation that make high volume, cross-DSP execution reliable and scalable.At PMG, I operate across DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Clearline, and Quantcast, supporting national retail and QSR brands. My work is focused on stabilizing multi-DSP portfolios by improving the underlying machinery. This includes diagnosing where pacing and execution break down, refining supply paths, and replacing fragmented, manual processes with standardized workflows and guardrails.In practice, this means building and maintaining workflow systems and automation using Sheets, Apps Script, and applied SQL and BigQuery. These tools streamline pacing and QA, reduce manual effort, and improve day to day reliability and billing integrity.I work closely with analytics, strategy, and platform teams to understand how platforms behave in production, validate data alignment, and translate platform complexity into clear, operationally useful systems that teams can rely on.My experience spans display, CTV, OLV and YouTube, private marketplace deals, and retail media. I am most interested in roles on the platform, vendor, or adtech side where the job is to make complex activation environments calmer, safer, and easier to operate at scale.

Experience

1. Programmatic Senior Associate

   PMG

   Apr 2024 — Present · Dallas, TX, US

   Build automation and workflow tools using Google Apps Script and Sheets, removing 8–10 hours of manual QA each week across retail and QSR accounts.• Activate and optimize campaigns across display, CTV, OLV, and YouTube, ensuring stable pacing and clean delivery across multi-platform portfolios.• Manage activation across DV360, The Trade Desk, Amazon DSP, Quantcast, Yahoo DSP, and Clearline for multi-brand portfolios reaching roughly $1M in monthly spend.• Troubleshoot pacing, delivery, and supply path issues and work with analytics, strategy, and platform reps to keep data aligned and explain platform behavior.• Maintain alignment between DSP spend and finance reporting through detailed billing oversight.• Support onboarding and workflow training for coordinators and associates across the team.

Education

• The University of Texas at Arlington

  Bachelor of Arts - BA, Technical and Scientific Communication

  2018 — 2022