Isaac Chevako

About Isaac Chevako

I\'m a digital marketing expert with 10+ years of experience at some of the most prestigious companies in the world. I\'m a musician and amateur designer in my spare time and enjoy combining my left and right-brained tendencies to create impactful strategies. I cut my teeth in the agency social media space, which proved to be the best hands-on training for a long term digital career. I wrote copy, designed graphics, took photos, managed paid ads, and became obsessed with data. I helped name-brand entities like the NFL, Katy Perry, and Xfinity achieve double-digit YoY engagement improvements. After a few years, I jumped ship to the brand side where I led omni-channel digital strategy for multiple e-commerce and lead gen businesses. I leaned into web design and leveraged analytics to improve user flow and conversion rates. I re-coded / re-designed email templates and improved open rates by triple digits. I collaborated with external agency partners and built strong relationships. Ultimately, I landed at Google and now help the world’s biggest brands generate new users through paid media. I consult on long-term life time value strategies, complex multivariate testing, and navigating measurement + privacy changes. Overall, I’m a true full-stack digital marketer. I love a challenge and pursue exciting new opportunities as they arise.

Experience

1. Performance Lead

   Google

   Aug 2022 — Present · Los Angeles, CA, US

   Role Description • Lead partner Google Ads strategy for the Apps vertical • Communicate to internal and external senior leaders on strategic search initiatives and growth opportunities • Develop multi-quarter performance and testing strategies that maximize partner media investment • Design and deploy multivariate AB tests, analyzing results using advanced measurement tools • Provide strategic guidance for ad copy, keyword opportunities, campaign structuring, targeting, creative, marketing automation • Maintain expertise on web+app measurement best practices across iOS and Android • Collaborate with brand and agency stakeholders across departments: paid media, creative, finance, etc Top Clients: Meta, Uber, DoorDash, Spotify, Lyft, Bumble Skills • Customer KPIs: lifetime value (LTV), CAC, ROAS, profitability, acquisition, retention, churn reduction • Measurement: Incrementality, cross-channel attribution, Google Analytics, GA4, propensity modeling, deep linking, Firebase • Reporting: DataStudio, Looker, SQL • Vertical-specific: Social media, video games, music streaming, food delivery, finance, dating

Education

• Madison Media Institute

  Associate of Arts - AA, Music Technology and Audio Production

  2007 — 2009

• University of Wisconsin-Madison

  Bachelor of Science - BS, Communication and Rhetorical Strategy

  2006 — 2011