Iryna Budrevych
Fractional Paid Media Strategist @Bonus Track
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WORK HISTORY
Fractional Paid Media Strategist @Bonus Track
Toronto, ON, CA
Partner with the Bonus Track team to lead full-funnel paid media strategy and execution for industry-leading brands including Canon Canada, Benefit Cosmetics, Mango Canada, GM Canada, and TABLE Foodhall. Drive YoY performance and efficiency gains through strategic consulting across media mix modeling, advanced media buying, A/B testing, creative strategy, and AI-powered optimization. Oversee cross-channel campaigns across Meta, Google Search, PMAX, TikTok, Pinterest, and YouTube, ensuring alignment between awareness, consideration, and conversion objectives. Collaborate with creative, influencer, and analytics teams to build scalable creative systems that unlock new audiences, reduce fatigue, and improve funnel-wide performance. Implement robust measurement, attribution, and reporting frameworks to support executive decision-making and optimize campaigns against business outcomes. Advise during key launches, seasonal moments, and sales events, helping clients balance short-term efficiency with long-term brand growth.
EDUCATION
Nanyang Technological University Singapore
Bachelor of Arts (B.A.), Communication and Media Studies
Speak Spanish Academy
Spanish Language and Literature
Western University
Bachelor of Arts (B.A.), Media, Information and Technoculture (MIT)
SpyderU
Intraprise Program
Social Media Marketing World
Social Media Success Summit 2016 , Social Media Marketing / Advertising
SKILLS
ABOUT IRYNA BUDREVYCH
Hi, I\'m Iryna. I help emerging tourism, wellness and lifestyle brands leverage social & PPC advertising as a tool for business success.I\'m an accomplished digital growth marketer with a decade of experience in developing paid + organic social media, lead generation, and content strategies for various B2C, D2C, B2B, and non-profit organizations.Specializes in: digital marketing strategy, social + ppc advertising (including Facebook, Instagram, Pinterest, LinkedIn, TikTok and Google Ads), growth marketing, paid media audits, lead generation, user-generated content, and strategy consulting.HOW I CAN HELP Want to make a lasting impression online but don’t know where to start? I\'ve got you. You can hire me to manage your paid social or ppc advertising for you, audit your campaigns and identify money-saving opportunities, or improve existing strategy.For digital advertising or strategy consulting inquiries, please reach out to me at I••••@bknowndigital.com or visit
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