Iryna Unguryan
Writer @Substack
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WORK HISTORY
Writer @Substack
Writing short stories about what it feels like being alive and humanStories are important, in business just as much as in life. The ones I create here are like bite-sized movies that play out in your head when you read them. Come read if you dare
EDUCATION
International Christian University
Bachelor's degree
ABOUT IRYNA UNGURYAN
I am a brand and content strategist who helps B2B companies solve complex messaging problems. My work transforms complicated product stories into clear claims and straightforward customer journeys.I focus on ideas that challenge industry norms to create product narratives that users actually relate to and learn from.My perspective is shaped by a unique professional DNA:The Training: Mentored in storytelling by a creative writing coach, and in precision by a top-tier legal counsel.The Experience: Seasoned in EdTech, SalesTech, early-stage AI, and Finance.The Approach: Educated by American marketing agility; refined by the German tradition of business trust.Currently, I lead marketing and communication strategy at Zapliance. I operate on the principle:\"Marketing is bold; product claims are solid.\"
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