Iryna Kaplun

Experience

1. Marketing and Community Lead

   Conflux Network

   Dec 2021 — Present

   Marketing and Community Lead at Conflux NetworkMarketing Leadership: Led comprehensive marketing initiatives that significantly enhanced brand presence and product adoption. Planned and executed go-to-market (GTM) strategies that resulted in increased market share.Community Building: Grew the global community from zero to over members within a year. Managed community engagement across digital platforms including YouTube, Twitter, and Medium.Partnerships and Ecosystem Growth: Established key strategic partnerships to expand program reach and foster ecosystem growth. Collaborated with industry peers at events to enhance network opportunities.Public Relations and Crisis Management: Directed strategic PR efforts and crisis management initiatives. Represented the brand and partner brands through public appearances, strengthening industry presence.Ambassador Program and Influencer Partnerships: Led the ambassador program to bolster brand advocacy. Managed influencer partnerships to increase brand visibility and engagement.Product Launches and Exchange Listings: Contributed to the successful launch of Conflux\'s Decentralized Exchange (DEX). Oversaw Token Generation Event (TGE) management and secured exchange listings to broaden market accessibility.Global Community Relations: Maintained strong global community relations by hosting AMAs and engaging with users worldwide, enhancing customer loyalty and brand trust.