Irma Montane
Global Account Director Tmc, Consortia & Affinity Partnerships @Sonesta International Hotels
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WORK HISTORY
Global Account Director Tmc, Consortia & Affinity Partnerships @Sonesta International Hotels
Responsible for conceptualizing and building Sonesta’s first Affinity Partnerships program, creating a new market presence where none previously existed. In year 1, the program has already contributed over $1M in incremental revenue and driven substantial new loyalty enrollments. This initiative has significantly enhanced our market visibility by aligning with our broader business strategy. Oversee the management and growth of TMC/consortia partnerships across 13 sub-brands while devising strategic account plans and marketing initiatives to cultivate brand awareness in both the corporate and leisure transient segments. Introduced 3 new TMC partnerships in first half of 2024 (worth $10M annually) by leveraging industry relationships, educating stakeholders on segment value, and collaborating with revenue and distribution teams. Manage Costco, our top wholesale account. Due to my strong relationship with Costco, I successfully added new Sonesta hotels to their curated program, generating over $10M in incremental revenue within the first half of the year.
EDUCATION
Berkeley College
Associate’s Degree, Business Administration
Concordia College
Bachelor’s Degree, Business Administration
SKILLS
ABOUT IRMA MONTANE
I am a results-driven sales and account management professional with a proven track record of identifying client needs and delivering strategic solutions that drive new business and revenue growth. I excel at cultivating strong, profitable relationships with sales partners, earning trust to capitalize on key opportunities. My approach blends innovative tactics with time-tested strategies to unlock business potential and expand market share. Consistently recognized for delivering exceptional results, I thrive in fast-paced, competitive sales environments.Areas of Expertise Include:• Business Development • Sales Leadership • Revenue Generation• Contract Negotiation • Relationship Management • Goal Achievement• Account Management Best Practices • Global Sales Strategy & Execution • Revenue Analysis• Team Coaching & Development • Sales Program Management • Strategic Partnerships• Client Needs Analysis • Market Analysis • Sales Solutions
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