Irma Aguilar

Global Marketing Manager @Ingersoll Rand

Marketing Brand Integration – Merged and consolidated combined synergies and resources of Precision Flow Systems and Ingersoll Rand. Standardized processes and migrated marketing operating systems and processes of 4 brands in 2 business segments into the newly formed company. Collateral, Campaigns & Programs: Developed innovative, high-impact collateral for brands. Implemented digital aftermarket program and activated other campaigns. Continually monitored the quality and consistency of marketing content. Results- Successfully preserved brand integrity despite complexities with integration of the 2 companies- Resonated with audiences through establishing compelling value propositions and messages for campaigns- Drove demand generation, expanded outreach, achieved customer loyalty and growth and reduced costs- Successfully launched and commercialized new product technology - Doubled traceable marketing generated revenue.