Irlanda Navarro
Principal Designer at Benthic Studio®
- Role
- Principal Designer at Benthic Studio
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Irlanda Navarro
As a Senior Graphic & Brand Designer with over 10 years of experience, I specialize in…
Experience
Principal Designer
Dec 2017 — Present · San Diego, CA, US
Core responsibilities:Deliver over 50 brand and digital design projects for mission-driven startups, nonprofits, and B2B companies.Develop full visual identity systems from discovery to execution, including logos, color palettes, typography, brand guidelines, and scalable design systems.Design responsive, user-friendly websites and landing pages using UX/UI best practices and front-end design principles.Create high-impact marketing assets: brochures, pitch decks, lookbooks, lead magnets, media kits, email graphics, and social media templates.Specialize in scroll-stopping visuals and custom illustration styles that support unique brand storytelling.Build branded Canva and Figma templates for clients to use independently post-delivery.Collaborate cross-functionally with founders, marketers, copywriters, and developers to bring brand and product visions to life.Provide art direction and creative strategy for product launches, rebrands, and digital campaigns.Manage end-to-end creative process: from concept and moodboarding through final production and delivery.Tools used: Adobe Creative Suite, Figma, Canva, Webflow, WordPress, Google Workspace, Asana, Notion.
Education
California Institute of the Arts
Specialization, Graphic Design
EF Language Abroad
French certificate B2
2014 — 2014
Universidad Autónoma de Baja California
Industrial design, Industrial and Product Design
2009 — 2014
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