Iris Eben
Brand Activation & Event Marketing Leader @ Target l Experiential Global, National & Regional Growth Accelerator
- Role
- Brand Activation & Event Marketing Leader at Target
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Iris Eben
A brand champion and and marketing growth accelerator who executes memorable experiences…
Experience
Brand Activation & Event Marketing Leader
Jul 2021 — Present · Washington, DC, US
Led a team of creative and marketing subject matter experts to develop and launch a new brand activation and event marketing strategy that reaches 6MM people annually for America’s most beloved $100B retailer. Feature Events • Grow With Target | HQ - Engaged guests at corporate headquarters by leading the inaugural launch of an immersive social connection and learning experience. • Target Thrive - In less than 60-days, led a new multi-market regional activation providing upskilling opportunities to local communities served, raising brand awareness by 20% in select markets. • Target x AfroTech - Designed Target’s first ever AR/VR tech talent activation by working with product and marketing teams to deliver an immersive store gaming experience that attracted 350+ guests. • New Leaders @ Target - Accelerated the virtual onboarding and training program of almost leaders by leading production of a new program trailer and training awareness videos. Strategic Wins• Broke historic digital advertising records by rebranding several national campaigns with the highest performing one resulting in 2.9MM applications and 246MM impressions. • Established a new design system for experiential signage appearing in stores and used for 250+ events by transforming design and messaging for billboards, banners, sandwich boards, cards and more.• Spearheaded creation of a new brand marketing suite of custom collateral, content, booths, signage, presentations and promotions that outperformed existing assets by 45% and gained enterprise executive recognition. • Cut risk management issues 50% by leading a new brand governance process, partnering with Brand, Legal, HQ and Stores leadership to assess 120+ marketing, communications and event support requests annually.• Spiked event reach and registrations by revamping LinkedIn promotion and organic content strategy; boosted page views 1,339% and unique visitors 1,280% within a year of channel revamp.
Education
Georgia State University
B.A.
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