Iris Lever

About Iris Lever

I’m a marketing professional with a strong focus on marketing operations, CRM systems, and project management, helping organizations execute marketing initiatives more efficiently while improving visibility into performance.My career began in graphic design and brand marketing, where I developed a strong foundation in visual communication, brand strategy, and creative campaign execution while collaborating with other teams to support broader business objectives. Over time, I became increasingly drawn to the operational side of marketing — managing complex projects, improving processes, and building systems that allow marketing teams to execute more effectively and scale their efforts.At Endpoint, a B2B SaaS company, I led cross-functional marketing initiatives and managed large-scale industry events while coordinating stakeholders across marketing, product, and sales teams. I expanded the company’s trade show program from 12 to 35 events annually, managed an annual $750K event budget, and improved operational efficiency by delivering 87% of marketing projects on time. Through vendor evaluation and process improvements, I also reduced Cost per Lead by 32% and achieved 7.6% vendor cost savings.Today, my work combines marketing operations and project management. As a HubSpot Marketing Operations Consultant, I optimize marketing systems, automation, and reporting while helping teams structure and manage their marketing infrastructure more effectively. My recent work includes auditing and optimizing HubSpot environments with 90K+ contacts, restructuring 200+ workflows, building executive-level dashboards, and improving CRM data governance and attribution clarity.Across my roles, I’ve consistently been drawn to the operational and coordination challenges behind marketing — whether that means managing complex marketing initiatives, simplifying automation, improving data quality, or building reporting structures that help teams make better decisions.I’m particularly interested in roles where marketing operations, CRM systems, and project leadership intersect, helping organizations execute marketing strategies with greater clarity, efficiency, and measurable impact.Core areas of focus:• Marketing Operations• Project Management• HubSpot Marketing Hub• Marketing Automation & Lifecycle Management• CRM Data Governance• Marketing Analytics & Reporting• Cross-Functional Marketing Leadership

Experience

1. Hubspot Marketing Operations Consultant

   Staccato Interactive

   Oct 2025 — Present · US

   Administer and optimize HubSpot Marketing Hub environments for client organizations, focusing on CRM data governance, marketing automation, lifecycle management, and marketing performance reporting:Audited and restructured 200+ workflows, identifying outdated or redundant automation logic and replacing 36 legacy workflows with 7 optimized workflows, significantly reducing automation complexity while improving lifecycle management and lead qualification logic.Built and rebuilt 23+ reports and executive dashboards to provide leadership with clear visibility into marketing performance, lead generation sources, and channel effectiveness.Optimized CRM asset governance by auditing 95+ forms, archiving or unpublishing inactive assets, and improving the structure and maintainability of the marketing portal.Cleaned and rationalized marketing campaign structures, reducing the campaign library from 116 to 86 campaigns and implementing a repeatable campaign governance framework to support accurate attribution and reporting.Improved CRM data hygiene by standardizing key properties (lead source, lifecycle stage, segmentation fields) and documenting rules to maintain reporting accuracy across teams.Developed and maintained automation workflows triggered by behavioral events such as form submissions, CTA interactions, and high-intent page views to ensure consistent lifecycle updates and timely lead follow-up.Troubleshot CRM reporting and data architecture issues, including identifying the correct HubSpot system properties and restructuring source categorization logic to improve attribution clarity.Supported HubSpot CMS builds and modular website components to ensure consistent conversion tracking and integration with marketing automation.

Education

• Higher Technical College of Graphic and Communication Design

  Abitur + qualification for Graphic Design

  2004 — 2009

• Sun Yat-sen University

  Tourism Buisness Studies

  2014 — 2015

• MCI Management Center Innsbruck - The Entrepreneurial School®

  Bachelor of Arts (B.A.) in Business, Tourism Business Studies / Unternehmensführung in der Tourismus- & Freizeitwirtschaft

  2012 — 2015