Iris Chang
Brand Manager | Category Manager Experience with West Coast & National Markets
- Role
- Brand Manager at Online Stores, Inc
- Location
- Phoenixville, PA, US
- LinkedIn followers
- 500 followers
About Iris Chang
I\'m an ecommerce and digital merchandising leader with 6+ years of experience driving…
Experience
Brand Manager
Jul 2023 — Present
Define the core audience to determine brand/marketing/product assortment strategies alignment among internal cross functional teams-Optimizing the website to enhance a better customer shopping journey experience-Product SKUs management to ensure all relevant products are sourced and carried through competitive pricing while duplicated/similar items are removed to simplify the varieties of option provided to customers-Maintain healthy relationship with the vendors by doing quarterly business reviews, sales & marketing collaborations, and to sync up on latest market trend-Collaborate with marketing team on brand marketing strategies as well as monthly campaigns/promotions planning and analyzing-Competitive pricing analysis to ensure retail pricing are competitive while at the same time maintaining healthy margin.
Education
National Central University
Bachelor
2004 — 2008
Skills
- Brand Development
- Product Marketing
- Merchandising
- Brand Awareness
- Marketing Management
- Competitive Analysis
- Brand Management
- Marketing Strategy
- Translation
- Retail
- Sales
- Luxury Goods
- Fashion Buying
- Marketing
- Marketing Research
- Fashion
- Cultural Awareness
- Public Relations
- Market Research
- Visual Merchandising
- Teamwork
- Fmcg
- Training
- Marketing Communications
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