Iris Brand
Global Head of Communications, Reputation and Esg @Flix
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WORK HISTORY
Global Head of Communications, Reputation and Esg @Flix
Munich, DE
Overall responsibility for global corporate communications, reputation strategy and ESG narrative across 45+ international markets- Primary strategic advisor to CEO and C-Suite on reputation, crisis exposure, positioning and public visibility- Architect and lead of global crisis communication & crisis governance framework, incl. escalation logic, spokesperson setup and decision-making under time pressure- Responsible for CEO positioning, thought leadership and agenda-setting in media, politics and industry forums- Design and execution of integrated ESG communication strategy, aligning regulatory requirements, investor expectations and public credibility- Active interface to international top-tier media, policymakers and key opinion leaders
EDUCATION
The Julius Maximilians University of Würzburg
Master of Education (M.Ed.), Secondary Education and Teaching (French and English as a Second Language)
The Julius Maximilians University of Würzburg
Master of Arts (M.A.), Literature, Languages, Linguistics (French and English)
Quadriga University of Applied Sciences
Manager Communications, Communications Management
ABOUT IRIS BRAND
Senior global communications executive with 15+ years of leadership experience at the intersection of corporate reputation, crisis management, ESG, and public affairs across highly regulated, politically exposed and reputationally sensitive industries.Trusted advisor to CEOs, Boards and Executive Committees, known for navigating high-stakes crises, shaping national public discourse and protecting corporate license to operate. Equally effective in the boardroom, in front of cameras, on political stages and in live crisis situations.Recognized for an exceptional, proven media network across the German-speaking media landscape – built through years of frontline spokesperson work and validated by nationwide, cross-media coverage of the advocacy initiative #DieNächste, reaching tens of millions via TV, print, radio and digital outlets.Highly experienced international spokesperson with absolute message control under pressure; authoritative, calm and credible in hostile, emotional or politically charged environments.CORE EXPERTISE- Crisis Communication & Crisis Management (acute & latent crises)- CEO & Executive Positioning- Corporate Reputation & Issues Management- ESG Strategy, Reporting & Public Narrative- Public Affairs & Policy Advocacy- High-Impact Media Relations (Tier-1, TV, Investigative)- Spokesperson Training & Live Media Performance- Stakeholder & Government Relations
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