Iris Alvarado

Sales and Marketing Manager @Luna Fresh Shop

Calgary, AB, CA

Duties and responsibilities: E-commerce Platform DevelopmentLed the creation and implementation of Luna Fresh Shop’s e-commerce platform, ensuring seamless user experience and optimized online sales performance.Sales Strategy & ExecutionDeveloped and executed comprehensive sales strategies to drive revenue growth online and in-store, resulting in a 25% increase in overall sales.Partnership DevelopmentIdentified and cultivated strategic partnerships to enhance product offerings, expand market reach, and drive collaborative promotional efforts.Digital Marketing CampaignsManaged all aspects of digital marketing, including social media, email campaigns, and paid advertising, to increase brand visibility and customer acquisition.Customer Relationship Management (CRM)Implemented and managed CRM tools to track customer interactions, improve customer service, and foster long-term client loyalty.Data Analysis & ReportingAnalyzed sales and customer data to refine marketing strategies, adjust sales forecasts, and report on key performance metrics to optimize business outcomes.Content Creation & SEOOversaw the creation of engaging content and executed SEO strategies to drive organic traffic and improve search engine rankings.Product Development & MerchandisingCollaborated with the product team to introduce new products based on market trends and customer feedback while optimizing product listings for better conversion rates.Budget ManagementManaged marketing and sales budgets, ensuring efficient allocation of resources across campaigns and sales initiatives to maximize ROI.