Ira Sheveleva
Sr Product Marketing Manager @Criteo
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WORK HISTORY
Sr Product Marketing Manager @Criteo
Berlin, DE
Own GTM for the Core product vertical of an enterprise-level solution- Manage go-to-market strategy for product releases, ensuring feature adoption and post-launch success- Develop narratives for client enablement that drive sales success and product advocacy- Identify opportunities and deliver enablement programs to drive growth.
EDUCATION
Lomonosov Moscow State University (MSU)
Master's degree, Philology
SKILLS
ABOUT IRA SHEVELEVA
With over 10 years across product and product marketing, I help teams build and scale products people love and value. I\'ve partnered with startups and global companies to develop and launch new products, shape positioning, and execute go-to-market strategies. My work enables sales teams and end users to unlock product value — driving faster adoption and stronger engagement.
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