Irina Muradian

Global Brand Management & Integrated Marketing Communications @Boston Scientific

Develop effective, cohesive enterprise-level brand roadmaps and execute multi-channel marketing initiatives aimed at elevating Boston Scientific’s brand awareness, engagement and perception with HCP, patient and employee audiences.\\\\n• Oversee and guide brand capabilities and governance US and OUS for corporate and divisional channels (visual identity, messaging architecture, brand strategy framework).\\\\n• Manage brand standards portal (content development and optimization; templates; standardization of assets; best practices, etc.)\\\\n• Partner closely with functions, business divisions and regions to develop brand activation strategies and programs tailored to specific business, regional and community needs.\\\\n• Lead competitive brand tracking and customer perception research initiatives to measure effectiveness of brand framework and current programs.\\\\n• Manage brand education modules and on-boarding sessions for employees and external partners\\\\n• Lead creative development of the brand campaigns: sourcing and management of agency/freelance relationships to ensure partners deliver inspiring and effective creative work.\\\\n• Establish rigorous analytical frameworks to ensure effectiveness and optimization of on-going brand campaigns\\\\n• Develop multi-channel assets that support corporate reputation programs.\\\\n• Own and manage creative reviews for multiple digital, social media, tradeshow/event campaigns to ensure visual cohesion and powerful narrative that reflects company brand.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n