Irina Zevelyov Lagrange

About Irina Zevelyov Lagrange

Creative production leader with 15 years of experience delivering high-impact content at scale—across product marketing, in-app education, onboarding, and cross-functional training. I\'ve led content production at companies like Airbnb, Apple, and PLAYSTUDIOS, helping teams bring clarity to complexity and turn strategy into systems that scale.Whether producing screen-based assets for global product launches or developing frameworks that streamline creative workflows, I specialize in uniting creative, technical, and operational partners around a shared vision. I care deeply about clarity, collaboration, and content that helps people not just see something—but understand and act on it.

Experience

1. Creative Production Lead - Marcom Screens Team

   Airbnb

   May 2024 — Present · US

   Produced and delivered screen-based content for two major global launches, including the complete UI update for the 2025 Summer Release—ensuring pixel-perfect fidelity across every channel.Worked very closely with feature product teams to learn about the new UI and features, and educate the greater marcom team (especially the demo team) on all the details for most effective storytelling. Lead a team of up to 15 screens team members (production designers, creative leads, producers) through the full lifecycle of fast paced, highly collaborative product marketing launches, solving complex problems and delivering top-quality assets on time and within budget.Develop systems and workflows to improve creative production timeline, processes and cross-functional collaboration across Marketing, Product Design, Program Management, Photo, Motion, Localization, and Business Affairs teams.Scope, resource, and manage production for product screen assets (static, animated, and demo) for global use across web, social, email, TV ad campaigns, keynote presentation, press toolkits and educational in-app videos for hosts.Elevate team efficiency by creating scalable systems that enable consistent production quality across launches, while reducing delivery friction and feedback cycles.Collaborate with all levels of the organization and multiple departments to achieve consensus and remove barriers to teams\' success.Partner with cross-functional teams (BA, Legal, Product, Scaled Ops, Interactive, Motion, Photo, Localization) to ensure screen assets aligned with messaging goals, user experience strategy, and product clarity for all locales.

Education

• University of California, Berkeley

  BA, Political Science

  2005 — 2009

Skills

• Program Management
• Employee Relations
• Leadership
• Microsoft Office
• Sales
• Human Resources
• Microsoft Powerpoint
• Event Planning
• Inventory Management
• Coaching
• Content Production
• Recruiting
• Training
• E-Commerce
• Google Analytics
• Project Coordination
• Marketing Strategy
• Marketing
• Microsoft Word
• Process Improvement
• Email Marketing
• E-Commerce SEO
• Time Management
• Customer Service
• Social Media
• Project Management
• Powerpoint
• Microsoft Excel
• Interviews
• Project Planning
• Team Building
• Management