Irina Brodskaya
Digital Marketing Leader | Director of Paid Media at Orbis Education Services
- Role
- Director of Paid Media at Orbis Education
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Irina Brodskaya
My background as a digital marketer includes extensive experience developing, testing, measuring, and optimizing integrated campaigns for brands and high-growth startup companies. I’ve built and led top-performing marketing teams and crafted measurable strategies responsible for driving brand and business results. I’m an insightful and entrepreneurial strategist who blends strong financial and analytical skills, with tactical success using data to achieve KPIs across paid, earned, and owned media channels. AREAS OF EXPERTISE: Digital Marketing Strategy • Campaign Management & Performance • Analytics & Reporting • Program & Project Management (Agile / Kanban) • Team Building & Leadership • Paid Media / SEM • Organic Search / SEO • ROI Analysis • Budgeting & Forecasting • Competitive Analysis
Experience
Director of Paid Media
May 2016 — Present · Chicago, IL, US
Set up an internal Digital Marketing practice to bring paid media efforts in-house, hiring, training, and leading a team in driving ROI and spend across channels. Serve as a digital agency partner to universities in crafting strategies to market their healthcare education programs. Guide strategy development and execution across all paid media channels (SEM, social, YouTube, native, display), utilizing A/B testing to optimize return. Own a multimillion-dollar marketing budget including revenue forecasting and goal attainment. Shape creative development for landing pages, social content, and display campaigns, and oversee demand generation plans to drive user acquisition. Consult with leadership monthly, quarterly, and annually to forecast lead volume. Additionally developed scalable process to support the agency during a high-growth period.
Skills
- Sales
- Email Marketing
- Customer Relations
- Integrated Marketing
- Account Management
- Budgets
- Entrepreneurship
- Strategic Planning
- Online Advertising
- Process Improvement
- Social Media Marketing
- Microsoft Excel
- Financial Analysis
- Lead Generation
- Google Adwords
- Marketing Strategy
- Online Marketing
- Excel
- Strategy
- Digital Marketing
- Strategic Partnerships
- Crm
- Customer Service
- Social Media
- Market Research
- New Business Development
- Marketing
- Budgeting
- Competitive Analysis
- Contract Negotiation
- Start-Ups
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.