Irina Stepanova
Senior Product Marketing Manager @Headhunter Group
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WORK HISTORY
Senior Product Marketing Manager @Headhunter Group
HeadHunter is the leading job board and recruitment platform in Eastern Europe, Top 5 in the world (SimilarWeb)• Promoted product awareness by 20% for a HRTech product by developing and executing integrated marketing strategies resulting in the onboarding of companies, starting from 50.• Conducted user research to develop positioning and messaging. Defined value propositions, messaging, and benefits. • Crafted and executed content and communication strategies. Managed comprehensive marketing activities focused on awareness, lead generation, and client engagements in a manner that achieved a 100% ROMI.• Provided vital sales support with marketing collateral, which helped to increase the sale conversion of leads to product purchases.• Collaborated across product development and sales teams to provide customer insight and market intelligence to refine product roadmap and define go-to-market strategies.
EDUCATION
Finance University under the Government of the Russian Federation
Master's degree, Marketing/Marketing Management, General
ABOUT IRINA STEPANOVA
Hi there! I\'m a Product Marketing Manager with 15+ years in tech, shaping how products connect with people. My career journey spans from Yandex, one of Europe’s biggest tech companies, to HeadHunter, a top-3 job board worldwide, where I built and scaled marketing strategies for B2B SaaS solutions. What drives me? Turning customer insights into clear positioning, compelling narratives, and effective go-to-market strategies that fuel growth. Over the years, I’ve launched and scaled products, enabled sales teams, and created marketing programs that consistently delivered results. What’s next? I would be happy to bring my expertise into a multicultural, international environment, helping global and emerging brands craft stories that resonate across markets. Areas of focus:Go-to-Market strategy & ABM campaignsSales enablement & product storytellingMarket research & competitive positioningProduct Marketing • Go-to-Market Strategy • Product Positioning • Jobs to be done (JTBD) • Customers Research • Digital Marketing • Social Media Marketing • CRM Marketing • Market Research • Business Development • Business Strategy • Integrated Marketing • Marketing Strategy • Marketing Communications • Branding & Identity • Sales Enablement • Brand Platform • Marketing Mix • Growth Hacking • Amplitude • Google Analytics • Google Ads • OKR
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