Iryna Ryzhuk
Partner and CEO @Xcel Padel
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WORK HISTORY
Partner and CEO @Xcel Padel
US
Leading the development of premium padel and wellness clubs focused on creating exceptional \"third place\" experiences. Our venues serve as multifunctional spaces for sport, relaxation, work, and community building, welcoming players of all skill levels and ages.Key Achievements:Established brand positioning and operational framework for premium padel club conceptDeveloped comprehensive business strategy for multi-location expansion across the US marketCreated inclusive community-focused programming that bridges recreational and competitive playImplemented wellness-integrated service offerings beyond traditional sports facilities
EDUCATION
International Institute of Management
Master's degree, Psychoanalysis
Be First
Marketing Growth
British MBA International Academy
Master of Business Administration, Marketing&PR
National Pedagogical University 'M.P. Drahomanov', Kyiv
Journalist
ABOUT IRYNA RYZHUK
I\'m a business development executive with CEO experience who thrives on building bridges between innovative brands and emerging markets. Over the past 10+ years, I\'ve specialized in launching international companies into the US market, with a focus on sports, hospitality, and real estate sectors.Most recently, I led the launch of Xcel Padel\'s premium facilities across Palm Beach County, securing strategic partnerships and negotiating municipal agreements. This experience taught me how to navigate complex stakeholder relationships while building a brand from the ground up in a competitive market.Through my consulting firm, The Accent Bureau, I\'ve guided multiple international brands through successful US market entry, consistently achieving triple-digit growth rates for clients. My approach combines strategic partnership development with deep market understanding, particularly in South Florida\'s unique business landscape.What sets me apart:Multilingual capabilities (5 languages) enabling global partnership developmentProven track record launching 3+ international brands in US marketsDeep network of 200+ strategic relationships in FloridaExperience managing complex multi-unit operations across diverse portfoliosI\'m passionate about creating win-win partnerships that drive sustainable growth. Whether it\'s connecting European innovation with American markets or building community-centered business models, I focus on long-term value creation.Let\'s connect if you\'re interested in strategic partnerships, market entry strategies, or growing your presence in South Florida\'s dynamic market.
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