Irina Roxana Sucoverschi

Content Writer and Marketing Analyst @Blue Fern Marketing

Evanston, IL, US

Marketing Data Analysis & Reporting• Analyze LinkedIn marketing data, including post performance, follower activity, and engagement trends.• Design and maintain dashboards and charts using tools like Google Sheets, Power BI, or other BI tools.• Calculate key performance metrics such as CTR, engagement rate, impressions-to-interaction ratios, and conversion proxies.• Segment followers and audience into strategic categories (e.g, high-engagers, new followers, industry tags).• Create ranking models for influential or high-engaging users.Workflow Automation & Integration• Build and maintain Pipedream workflows for data collection, processing, and exporting to databases or Google Sheets.• Develop logic to categorize, tag, and enrich data automatically for faster insights.• Ensure all data workflows are clean, optimized, and trigger-based.Social Media Management• Schedule and post branded content using Zoho Social across LinkedIn, Instagram, Facebook, X, and Google Business profiles.• Monitor platform activity, reply to comments and messages, and flag engagement opportunities.• Ensure visual and messaging consistency across channels.Content Creation & Campaign Support• Create and repurpose high-performing content into engaging formats (e.g, carousels, short videos, text posts).• Collaborate with designers and marketers to produce audience-focused messaging and UGC-friendly campaigns.• Develop strategies for increasing organic reach, engagement, and follower growth using data insights.• Experiment with Creatify, Captions.ai and Predis AI for video creation

National Louis University

Bachelor's of Science, Business Administration and Management, General

Wilbur Wright College

Associate's Degree in Paralegal Studies, Law

Yandex - Practicum

Code school modules: Advanced HTML and CSS, GitHub, Web Development

Wilbur Wright College

Associate's Degree, Fine Arts,

freeCodeCamp

Javascript