Irina Panova
Marketing Executive @Tātaki Auckland Unlimited
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WORK HISTORY
Marketing Executive @Tātaki Auckland Unlimited
Auckland, NZ
Managed and implemented integrated marketing campaigns for major cultural festivals including Moana Auckland, Lantern Festival, and Pasifika Festival.• Collaborated with external marketing agencies to develop media plans and execute out-of-home (OOH) activations.• Planned and executed go-to-market campaigns for upcoming events and initiatives.• Prepared detailed marketing briefs for both internal teams and external stakeholders.• Created marketing collateral such as digital screens, print posters, and social media content.• Delivered post-campaign analysis and performance reporting, coordinating with agencies to track and optimize results.• Conducted market research to monitor trends, competitor activity, and audience engagement.• Built and maintained strong relationships with external marketing partners, stakeholders, and internal Tātaki Auckland Unlimited business units.• Produced and updated digital content for websites, e-newsletters, and social media, including performance metric reporting across channels.
EDUCATION
State University of Management (SUM)
Bachelor degree, Tax Management
Massey University - Te Kunenga ki Pūrehuroa
Master of Management - Marketing, Marketing
Universidad Carlos III de Madrid
Academic Masters, Investigations Applied to Communications Media
ABOUT IRINA PANOVA
A marketing and communications professional with over 8 years of experience in delivering integrated campaigns, I specialize in digital and content marketing strategies that drive audience engagement and align with organizational goals. At Auckland Council, I contribute to the development and execution of strategic marketing initiatives that effectively enhance visibility and foster community engagement. My expertise includes content creation, campaign management, and digital marketing tools such as Google Analytics and Campaign Manager 360. My previous roles include creating and managing multichannel campaigns for The University of Auckland and leading strategic partnerships as a News Producer for an international news agency. I thrive in collaborative environments, ensuring seamless communication between teams, maintaining brand consistency, and leveraging data-driven insights to optimize marketing performance. My goal is to craft impactful campaigns that resonate with target audiences while supporting organizational objectives.
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